Vegetables are the new sneakers

Influencer campaign
Social content strategy
The brief —

Flemish Centre for Agricultural and Fisheries Marketing VLAM asked us to stimulate millennials to eat (more) vegetables and create awareness about the benefits of true Flemish vegetables.

What we did —

We asked 14 influencers to create a funny scenario for a post on Instagram. This picture should incorporate Belgian vegetables in a humorous, creative and non-expected way. The # for this campaign? #vegetablesarethenewsneakers.

In Numbers
engagement rate
1.4 mio
content creators